Online game publishing veteran and WildTangent co-founder and CEO, Alex St. John, will demonstrate the most effective ways for developers of all sizes to make the most money through achieving the proper blend between advertising and traditional retail sales to maximize revenues. WildTangent has in its network more than 500 games from nearly 200 game developers giving the company valuable insight into what models are working and which are not. Whether you are new to the online space or consider yourself a seasoned veteran, this session is guaranteed to make you a smarter, wealthier developer.